GUESS is supporting for the second year, Los Angeles based nonprofit organization, Peace Over Violence in its mission to end sexual, domestic and interpersonal violence. GUESS is thrilled to expand their reach to all of North America as well as adding all Marciano stores to the retail roster participating in these efforts while continuing to promote Denim Day within the GUESS, GUESS Factory, and G by GUESS brands with a chain-wide in-store, digital and online marketing campaign. It is the GUESS Foundation’s mission to encourage men and women everywhere to wear jeans on April 29, 2015 and take a stand against violence.
In honor of Denim Day 2015, the GUESS Foundation will donate $2 for every pair of jeans and select accessories sold including a watch, jewelry, shoes, fragrance, handbag and eyewear to Peace Over Violence starting Monday, April 20th through Wednesday, April 29th. With this donation, the GUESS Foundation is privileged to provide victims with hotline crisis counseling, therapy sessions with licensed counselors, sexual abuse response teams to accompany rape survivors to hospitals and high school educational series on teen dating and violence prevention.