The Scotch & Soda team is excited to celebrate the Alchemy Blues Project with the launch of the limited edition jacket. The Alchemy Blues Project tells the story of four graphic designers whose lives evolve around their passion for denim and love for the city of Amsterdam.
Inspired by the theme: Alchemy, the designers customized five Japanese selvedge trucker jackets. Free to let go of the usual way of working but keeping in mind the four basic elements of alchemy- air, earth, wind and fire, the jackets were re-imagined into four individual style pieces. The fifth piece was created by the designers all together and went into production.
“The seasonal theme of the Amsterdams Blauw FW14 collection, Alchemy fitted perfectly with the idea of recreating our most authentic and humble selvedge jacket into a true collector’s item. Alchemists strive to turn base materials into something noble as silver and gold. We immediately saw the link with denim where we effortless transform a base material such as cotton into something as rich as a selvedge indigo fabric. Captivated by this idea we started creating”. Said Creative team at Scotch & Soda.
Limited to 250 pieces, the fifth jacket is available now in selected Scotch & Soda stores in the Netherlands, Belgium, Germany, Austria, UK, Italy, Sweden, USA and online, and retails for Ôé¼349.95. Doesn’t it look really cool? I think the design pieces on it are really creative and fun! You can see more on the project online at their website by clicking here.