7 For All Mankind are excited to announce that the gorgeous Miranda Kerr will be the new face of brands Fall/Winter 2014 Ad Campaign. Entitled #7Obsessions, the campaign features Miranda alongside Jon Kortajarena in a series of shots. The idea of an obsessive relationship between a man and a woman with “a woman’s obsession with her jeans.” #7Obsessions exposes the dark secrets within a relationship and new things to obsess about; from indie musicians to new blogs to the new 1984 boyfriend jean.
The FW14 campaign officially launches in August 2014 with a fresh multi-media approach alongside the print advertising creative. Launching #7OBSESSIONS is a 30-second commercial, which will air on August 11th to officially launch the campaign. Clad only in denim, all-star leading lady Miranda Kerr addresses her obsession with 7 For All Mankind jeans. “I love them,” she says as she seduces the viewer with her flawless natural beauty. “I love the way they fit. They feel so good.”
“This campaign beautifully embodies our Brand DNA. Our campaigns seek to create everlasting images that are effortlessly chic and memorable,” said Barry Miguel, President of 7 For All Mankind. “Along with the world-class team we assembled, we have truly created a varied array of imagery that will be remembered for years to come.”
Miranda Kerr’s star role was not just as model, but also collaborative partner. “Miranda was involved from the very beginning as we conceptualized #7Obesseions. Her creativity and input was inspiring and her efforts have continued throughout the editing process. She was involved to the very end.” says Andy Griffiths, Vice President, Marketing. Joining Kerr in front of the lens is Spanish model and actor, Jon Kortajarena. He has appeared in countless campaigns across the globe and even played a minor (yet memorable) role in Tom Ford’s directorial debut, A Single Man, where Jon’s rugged sensuality proved a perfect homage to the James Dean-esque archetypal of 1950’s sex appeal.
Perhaps one of the most exciting aspects of this endeavor was putting together the creative team of top talent to bring 7 For All Mankind’s vision to life. The campaign was shot by renowned photographer, Sebastian Faena, known for his ability to imitate the energy of young Hollywood, thus creating exceptional images and an intoxicating narrative. Alex White, British-born editor and former Creative Fashion Director of W Magazine, styled the campaign for her inimitable aesthetic and creative denim pairings. David Lipman continues as 7 For All Mankind’s Creative partner.
7 For All Mankind’s Fall/Winter 2014 brand campaign truly epitomizes the brand’s vision to make the world’s best jeans. Consistent with the brand’s aesthetic, this season’s black and white imagery is sexy at heart, rooted in sophistication, yet forever cool. Cleverly appealing to both men and women and in the words of Miranda Kerr, “7’s: They didn’t just mean for all MANkind.”