FRAME Denim has launched a new campaign dubbed Girls in FRAME. First to be featured in the new concept is Hanneli Mustaparta. The friend and co-collaborator for the brand, designers Jens Grede and Erik Torstensson chose to have the model shot in a Warhol ‘screen test’ inspired by filmmaker Matt Baron. You can see her sometimes dancing, sometimes self-consciously facing the camera, head-to-toe in FRAME.
This new idea is not just to feature their jeans, but also the launch of their shirt line. I think it is amazing and I cannot wait to see who else the brand gets for it. I can definitely see other FRAME fans like Miranda Kerr and Rosie Huntington-Whiteley making appearances. Who would you like to see in this new campaign? You can see the video above and head over to their Instagram to see more.