Diesel Opens Brand New Diesel Black Gold Store In London

Diesel Black Gold opened its first global concept store on London’s Conduit Street last week! Under Andreas Melbostad’s Creative Direction, the launch was hosted by Renzo Rosso and Andreas Melbostad himself to celebrate the new Diesel Black Gold store, a brand new boutique that represents the first retail location of its kind, globally.

With catering provided by Cellar Society, guests dined on canapes of Goat’s curd with crushed pea, mint and artichoke, Monkfish, pancetta and rosemary spiedini and bundled green asparagus spears, complemented by elderflower and mint collins, prosecco and wine from Diesel Farm. The music was also provided by 10Tigers. It looked like it was a fantastic night!

It wouldn’t be a Diesel event if celebs didn’t attend, so of course there were celebs like Stefano Rosso, Sienna Miller, Luke Evans, Kyla La Grange, Arlissa, MKS, Jack Fox, Ella Catliff, Nellee Hooper, Harriet Verney, Lou Hayter, Eloise Showering, Petra Palumbo, Severino Panzetta, Lady Victoria Hervey and Amber Anderson in attendance. You can see the photos in the gallery below and don’t forget to go and check out the brand new store!

Images courtesy of Diesel.