This spring, 7 For All Mankind has gone to the west and shared the experience of California with you – from the bright blue sky to the endless ocean blue. Clad in 7 For All Mankind’s premium blue denim, six digital visionaries “Dream in Blue” as they embarked on a road trip across the golden state to share what California dreaming means to them. Plus, they have inspired fans to showcase their own dreams for a chance to make them a reality.
The influencers who took part in this campaign include:
脭脟贸 Hillary Kerr, Co-founder of Who What Wear
脭脟贸 Aimee Song, Interior Designer and blogger behind Song of Style
脭脟贸 Adrianne Ho, Model and “it” girl
脭脟贸 Andrew Arthur, emerging fashion photographer
脭脟贸 Clay Marzo, professional surfer
脭脟贸 Mark Wystrach, model, musician and eco-conscious entrepreneur
To document their journey, the influencers were each equipped with Lytro cameras – a light field camera that allows photographers and viewers to refocus a photo after the shot is taken. Each journey has a 360鈹晳 digital experience documented on social media and living on 7FAM’s community section of the website, Denim Dossier. Check out the photos below!
