Marc Allison Launches Gina Bootcut Jeans + Exclusive Interview

Marc Allison has just launched their brand new Gina fit, which is a slim bootcut that moulds to your shape. It’s made from a revolutionary fabric, infused with pima cotton, that emphasizes comfort and fit with a four way stretch denim. The Gina comes in new colours and washes too and has a flattering fit! So there should be a pair for everyone who loves a bootcut! The new shades include Charcoal, Army and Copper and will be joining the other popular washes of Night Blue, Dark Indigo, Olive, Brown, White and Black.

“We designed the new Marc Allison slim boot around this unique fabric we helped create and bring to life through the introduction of our jeans,” said Marc Flashberg, co-founder and principal of Marc Allison jeans. “It’s been a while since something really new and exciting has happened in premium denim – and after three years in development, we are thrilled to be the brand with the next generation in denim.” We caught up with Marc to find out more about the new Gina cut! Carry on reading below! You can shop the new collection online at their store too.

DB: Tell us about the new Gina bootcut jean!

We decided to do a modified boot cut. The premium customer was not happy with the wider bottom. We combined a skinny from the waist to the calf with a modified boot below the calf.

DB: What inspired you to design it?

Most of America is still enamored with the skinny. What we know about fashion is it always changes. We knew our customer was ready for a change, but nobody wants anything dramatic. Knowing our customers closet was inundated with skinnies, this is a great transition jean.

DB: What makes it different from other bootcut jeans on the market?

Our slim boot is more form fitting, and the leg opening is between a straight leg an a normal boot cut.

DB: Skinny jeans have been in their peek for a while now, are you hoping to bring bootcut back?

Not necessarily; it seems that the skinny jean has become a mainstay, at least for the time being. Our objective is to offer the same type of fit with a slight variation. In addition because of the smaller leg opening we’re offering our client two looks in one. Wear it in a boot to achieve the look of a skinny or with a shoe and have the look of a modified boot.

DB: What celebrity would you love to see in the new Gina?

I actually get more pleasure seeing someone in our jean while I’m out and about. And will be thrilled to see any celebrity enjoying our jean.

Written by Lorna Burford

One Comment