We got the chance to catch up with the lovely Daniella Clarke of Frankie B. to find out what we can expect from her SS14 collection, details on her FW14 line and more about her inspiration, her fits and future possibilities! Check out the interview below!
DB: Frankie B. is always so inventive, what fun styles can we expect for the new SS14 season?
The one style that I’m really excited about is a denim Bohemian Maxi Skirt. I also love all our striped skinny’s this season, especially the indigo ones.
DB: When did you know that the low-rise was the signature for Frankie B.?
It’s funny because I never thought of it that way at all. It really was as simple as I just couldn’t find low rise jeans back in the late 90’s, so I decided to make them. I never expected to be known for them.
DB: The Frankie B. aesthetic is very rocker. Does music play as an inspiration when designing?
Music has always been a big inspiration especially since it really is my lifestyle. I’ve been surrounded by musicians for most of my life and I guess their natural sense of style and complete disregard for conformity has influenced me heavily.
DB: Who would you say was the ultimate Frankie B. woman?
The ultimate Frankie B. woman is a confident woman that’s not afraid to have fun with her style.
DB: Frankie B. skinny jeans have an incredibly flattering fit, how did you get that perfected?
That’s our secret sauce. If I told you I would have to off you! Lol!! I’m a stickler for a great fitting butt. I try everything on and make sure it’s the most flattering fit before I approve anything.
DB: Is there any new direction you plan to take the brand in the future?
I would love to do a men’s line at some point.
DB: What has been the most popular style for you?
Our Jumpsuit was hugely popular! Jennifer Lopez wore it on the cover of one of her albums and it just went crazy.