H&M recently announced that they will be launching a new denim collection made from recycled textiles, donated through their Garment Collecting Initiative.
Starting in February, the brand will launch 5 classic pieces which will be made of 20% recycled cotton. The imitative is part of H&M’s overall effort to reduce the environmental impact of the fashion industry. The proceeds of the sales will go to the H&M Conscious Foundation, which will help fund research and innovations to decrease environmental impact of textile production.
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