Poetic Justice is a new denim brand which launched last month. They are made to flatter and accentuate a woman’s curves as well as having a great fit and cool washes. They come in skinny, cropped, boyfriend and boot cut, so there is something for everyone! Poetic Justice jeans are designed and tailor made in Los Angeles, California and each style from the brand goes through countless hours of fitting to ensure that they fit like a glove, while retaining their shape (and accentuating yours). The brand states that there are no other jeans on the market that fit women quite like Poetic Justice and they welcome you to put them to the test! One of the best things to point out is that their jeans start at $58! I caught up with them for a little interview, you can read it below.
DB: What inspired you to start your brand?
Poetic Justice was inspired by friends and family who had issues with finding jeans that fit great without compromising the obvious gaping issue in the back. I felt that that there was a need for denim that fits well ,embodied comfort, style, and most of all… fit girls that have a shape.
DB: Do you have a history with denim at all?
I’ve only been designing denim for a few years, however I have a long history with denim when it comes to being a consumer. As a consumer I found something that was missing in the market and it made it easier as a designer to create a solution.
DB: Why do you love jeans so much and why are they important to you?
I’ve had a love hate relationship with jeans for as long as I could remember. I love them because of the versatility, comfort and style but I could never find a jean that fit perfectly.
DB: What makes your brand different from the others out there?
I think what makes Poetic Justice unique is our ability to offer fashionable styles and quality fabrics at an affordable price. When designing for the line we consider the need of the customer and try to find a creative solution. Other denim companies are far removed from their costumers needs.
DB: Do you have a favorite jean you have designed?
I actually have a few that I’m crazy about. The Amie Gold Animal is fun for a girls night out, Dreya destroyed camo is versatile for any casual occasion, and the Tara lizard skinny is the perfect fit for a date night.