G-Star has launched a new concept store on Oxford Street in London. The store features a minimalist design and a uniquely redesigned “denim wall,” which has completely eliminated the physical wall.
Instead, 7 men’s and women’s styles are showcased throughout the store in a way that customers can interact with the jeans and experience the craftsmanship and materials directly. Additionally, the stockroom has been redesigned to be showcased behind a clear mezzanine, making the merchandise visible to all and encompassing the brand’s approach to keeping nothing hidden. This store looks really innovative and cool! You can check out some of the images from the store below.