After the hugely successful revival of their iconic ÔÇÿTrimfit’ shirts, Brutus have expanded again by re-launching the very thing that rose the brand to fame 40 years ago; denim! Brutus have stayed true to their roots with an impressive new denim collection alongside 20 new tartan checked shirts, inspired by their 1970’s archive pieces. You can see some of the key looks in the gallery below, but I would love to know if you were a fan of their denim all those years ago!
The Brutus legacy first started in 1971 with a 4 patch pocket flared brushed jean. With pioneering new techniques in denim production, Brutus were the first UK brand to buy Japanese denim and produce selvage; this created huge demand and worldwide publicity. At their height, Brutus were selling 5 million pairs of jeans a year outselling both Levi’s and Wrangler. Their campaigns were photographed by David Bailey and they even had a number 1 hit with their TV advert song; ‘Get your jeans on’.
During the mid 70’s, the brand reached cult status with their award winning Ad campaigns, produced by the infamous ‘Saatchi and Saatchi’. The brand is currently featured in the prestigious V&A museum for its iconic relevance to British culture. The full range of Vintage samples have now been sourced and this SS14 sees BRUTUS returns to its original denim reign.