For Autumn/Winter 2013, Replay are pleased to present the Laserclub project – a project that brings to life the energy of the new LaserBlast Club collection, which launches in-store for AW13. They recently announced that the new face of this exciting project would be Charli XCX, who is perfect to represent the energy of this project. Straight out of the East London rave scene, she just published her first and only full-length album, True Romance, and is the hidden genius behind the Icona Pop hit I Love It.
Charli XCX is the face of the many expressions of Laserclub, which comprises of exclusive video content, two events in Paris and Munich and local store launches and events. Charli also features wearing the Laserblast club collection throughout the tour and exclusive videos.
Night-time and the new frontiers of denim. These are the two dominant souls that have inspired the new Replay Autumn/Winter 2013-14 capsule collection. On the one hand there are electric vibrations and the rhythms and shadows of the night, on the other, Laserblast denim in its most technological, green-oriented and low-impact version ever. Extremely striking, this collection succeeds in creating a dialog between coolness, technological progress and green conscience.
The first stop on the mini-tour was Paris, where they followed Charli around the city before and after her stage performances. An intense line-up awaited everyone, as well as a stage set with strong impact: feast your eyes during the event on mappings, video projections and laser displays. Then it was Munich’s turn on October 23. Here, Charli, together with a series of local and international acts, got the guests on their feet and dancing.
You can see the campaign images here, which features Charli in a club atmosphere, wearing Replay Laserblast Club Collection jeans. What do you think of this little collaboration? Do you like it?