Beginning in January 2014, Lee will announce a year long campaign of Birthday celebrations. For now, Lee has released a brand new campaign for their Fall/Winter 2013 collection, titled Move Your Lee. You can watch the new campaign above and you can find out more about it below.
Previous to the dawning of this iconic celebratory year is the new FW13 installment of the Move Your Lee┬« campaign in the form of a cleverly orchestrated VIRAL.
Building on the dance theme from the previous season, this high octane viral video takes cues and nuances from art house cinema and musical choreography to deliver a broody and emotive short film that is equally enticing and mesmerising. There is a deliberately stylized mood to the piece that was directed by Arnaud Uytenhove with choreography by Celia hall and shot in downtown LA.
The video is presented as an almost hypnotic experience, the movie is talking to the very heart of your unconscious, sweeping you up into the intense moods set to a stirring beat laden soundtrack that serves as a perfect accompaniment.