Jogg Jeans have been a part of Diesel’s creativity for a little while now, but the brand has just released their new campaign dedicated to Jogg Jeans! In a nutshell, Jogg Jeans are Diesel’s first ever hybrid denim. The brand’s in house denim experts combined jersey and denim to concoct the first ever “hybrid” jeans style. Denim and sweat – a patented product not being created by any denim brand out there.
The general idea is that they’re designed to offer movement / function / freedom without compromising on style or shape. I can vouch for this as I do own one of the first pairs of Jogg Jeans and love them! They are so comfortable and soft!
Part of the bigger picture, Nicola Formichetti (Diesel’s new Artistic Director) is backing Jogg Jeans by creating this campaign which sees him collaborating with a group of extraordinary dancers to celebrate the new collection – a collection that emphasises movement, comfort and style – to show that you can do anything in these jeans. You can check out the new campaign video above (the song is the explicit version, so be warned if you are at work or a younger reader) and you can purchase Jogg Jeans online at the Diesel website. They are available for both men and women in various cuts.