DL1961 has released their first advertising campaign for Fall 2013! Titled “A Love Story: Denim, Leather and New York” the campaign debuts with a Union Square takeover showcasing the brand’s 24/7 denim.
The campaign, shot on location at New York City’s iconic Brooklyn Navy Yard by fashion photographer, Boo George, features supermodels Karmen Pedaru and Vincent Lacrocq and aims to highlight DL1961’s new concept of “24/7 denim” – a jean that looks just as great at the end of the day as it did the first time you put them on. Boasting the phrase “A 24/7 Jean For A 24/7 City,” the campaign will appear throughout New York City on billboards, taxi cabs, bus stops and metro stations as well on the pages of national magazines including InStyle, People StyleWatch, GQ, Men’s Health, among others, throughout fall.
“Our goal was to make denim sexy while maintaining comfort, style and attainability,” states Sarah Ahmed, DL1961’s Creative Director, who worked alongside Boo George; Creative Consultant Ashley Sargent Price; Casting Director Julia Samersova and Stylist Caroline Newell to create the campaign. “You can relate to the New Yorker’s in the campaign, they work and play tirelessly all while wearing DL1961 – on and off-duty.”
DL1961’s Fall/Winter 2013 collection pushes the boundaries of fashion and core denim while retaining the brand’s clean and chic aesthetic. The incomparable fit, innovative Italian finishes, French leathers and technologically advanced fabrics, make the brand the go-to day to night denim source. Joining the brand’s signature DLX four-way stretch fabric this season is dlpro, an eco-friendly fabric made of wood, which is cooler than cotton, anti-bacterial and cuts processing time and waste production by fifty percent. Additional details ranging from coatings, to paneling and unique textures, to a distinctive stretch combine to create an extremely wearable collection that mixes the best of casual New York style with the refined luxury and edge for which DL1961 is known. Prices range from $130 to $200 for women and men’s core styles and $168 to $748 for the brand’s runway collection. DL1961 is available at specialty stores worldwide, including Bloomingdale’s, Neiman Marcus, Nordstrom, and Saks.
For women, key styles include the Amanda skinny fit in Seville and Mania ($178), Riley boyfriend fit in Savage ($168), Emma legging fit in Pandora ($248) and Hazel moto skinny fit in Ducati ($188), all of which are styled throughout the campaign with the quintessential New Yorker in mind.
As the perfect complement to the DL1961 premium denim, the ready-to-wear collection combines fit, comfort and sexiness with delightfully soft-handed leather and knit fabrications alongside thoughtful design elements such as quilting, perforation and peplum. Standout styles include the Brynn leather long sleeve quilted tee ($750), Billie military blouse ($215) and Reese quilted peplum top ($325).
Key styles for men include the Russell slim straight fit in Viper ($168), Dylan skinny fit in Sullivan ($158) and the Vince casual straight fit in Aston ($168) all available in the unisex four-way stretch denim for added comfort, style and 360 degree movement.