This fall, Diesel and Nicola Formichetti are enlisting a new generation of brand ambassadors and fearless fashion leaders under the banner of #DIESELREBOOT. They have a whole new vision and idea for their future campaigns and you can read about them and see the fall/winter 2013 campaign below.
#DIESELREBOOT is Nicola’s first project as Artistic Director of Diesel: over the past few months Diesel announced its presence on Tumblr in a typically unique way, gathering a community of fresh and brave creatives both on the platform as well as hosting unprecedented worldwide real-world “tumblr meet-ups”. Since then, Diesel has championed the work of these up and coming talents, challenging them with creative missions, and publishing hand picked selections in international media and projections of credited artworks in the largest capital cities in the world.
This is a step forward in the path of #DIESELREBOOT – Diesel has created a community – gathering fresh talents – giving them the possibility to showcase their talents and tell their story through their own portrait. Selected to be part of the community through Tumblr and word of mouth, each creative was chosen by Nicola, who then styled them for the campaign in true DNA style – denim and leather. A campaign customised by Nicola celebrating true Diesel DNA: bravery, creativity, freedom
The cast is composed of 18 diverse characters and embraces a wider creative audience which will be brought to life in print, digital and events, all supporting and searching for new talents in brave and unexpected ways. Celebrate and champion creative spirits: join #DIESELREBOOT.