Denim Event: 3×1 and Selfridges Custom Jeans Weekend
3×1 is a brand that is growing quite a bit in popularity since its launch. To coincide with their launch across the pond, they will be holding their first ever women’s customization event over the weekend (August 3-4) for customers to create their own jeans from start to finish. For £450, you will be able to choose the fabric, thread, back pocket shape, coin pocket, hardware and inseam all to your taste.
After you have chosen all your personalization, 3×1 will send the designs over to their 15 Mercer Street in New York City studio to create the jeans and within 2-3 weeks you will have your own pair that is true to your personality. So, how many of you will be attending? Share your designs if you are.