7 For All Mankind has created a brand new jean for the guys, Luxe Performance. Usually we post about the ladies line from the brand, however I think this is a great new invention and definitely deserves recognition! You can see all of the new cuts and washes in the gallery below and you can read about the new line from 7 For All Mankind in their own words just below. The jeans are priced from $189 – $198 and are available to buy this month online and in the 7 For All Mankind stores. What do you think guys?
“Innovation is the heart & soul of our business. Without it, we don’t exist,”says Barry Miguel, President of 7 For All Mankind. 7 For All Mankind prides itself on denim innovation, particularly when it comes to fit, fabric and finish. Last year, 7 For All Mankind developed the Slim Illusion jean for women; featuring a unique shape retention technology that makes any woman feel one size smaller without ever losing their shape. For the Fall 2013 season, the company is proud to continue its pursuit for the latest in denim development, this time it’s for men.
7 For All Mankind went on a quest to create the most compelling jean for a guy. So, What’s important for men? What do they look for when buying a pair of jeans? Following months of consumer insight and research, two (2) things materialized: a soft touch & feel and incredible comfort. And the question was, how do you keep the best of both? How do you always look good, yet still be unquestionably comfortable? The answer is Luxe Performance. Luxe Performance combines everything our guy loves about our jeans; comfort both inside and out along with great fabric recovery to keep him looking his best throughout the day.
“We teamed up with one of the most premium Italian denim makers to make an exclusive fabric,” said Steve Romero, Men’s Denim Designer at 7 For All Mankind. “This fabric has unique blend of fibers that is made with a patented machine, which gives incredible performance and almost perfect recovery.” The fabric is brushed on the inside to make it feel like cashmere and the outside has an unbelievably soft hand feel. The fabric has only 1% growth and over 90% recovery meaning that our guy will look just as good after a full day’s wear as he did when he first put them on. This amazing recovery is due to the construction of the fabric, which is a unique combination of woven fibers.
“It’s truly that combination of innovation and fabric that truly sets us apart and is a strategic advantage for the brand,” said Barry Miguel, President of 7 For All Mankind. “This is a game-changer for men here at 7FAM.” For Fall 2013, Luxe Performance denim is offered in eight (8) different fits: Austyn, Standard, “A” Pocket Brett, Paxtyn, Slimmy, Carsen, The Straight and Brayden & four (4) different washes: Sunset’s Edge, Pale Ale, Half Moon Blue and Blue Ice.
7 For All Mankind is proud to continue offering the latest and greatest in denim. These compelling products not only speak to the DNA of the brand, but also to the needs and desires of the consumer. Luxe Performance denim has real value. Practical. Comfortable. Exceptional. Cutting-Edge.
