Hudson has officially launched their new Autumn/Winter 2013 #LETYOURSELFGO Campaign starring Georgia May Jagger & Jon Kortajarena as the models. This campaign looks like it was so much fun to shoot! I included a behind the scenes video with it so you can see what I mean! The campaign photos really embody the brands mantra of Let Yourself Go. It has that carefree vibe about it which just shows how fun life can be if you don’t have any limits.
“Our AW’13 #LETYOURSELFGO campaign visually sets the tone that we will build on season after season. We chose black and white photography to start because of it’s minimally beautiful aesthetic and nature,” said Hudson’s creative director, Ben Taverniti. What do you think of it? Do you like the photos and the video?