3×1 has relaunched their site with a more streamlined aesthetic to mimic the aesthetic of the brand itself. Whether to educate people with their new interactive denim wall, or allowing behind the scenes features through the new blog feature, the new site gives details to keep you up to date on all things from new styles to the 3×1 concept. If you aren’t already familiar with 3×1, here is some more insight on the brand below and click here to check out their new site.
“Founded in February of 2011 by Scott Morrison, 3×1 is truly the world’s first denim atelier. The name “3×1” is derived from denim’s standard weaving construction, the “3×1 Right Hand Twill” and also references, Morrison’s third venture, following Paper Denim & Cloth and Earnest Sewn.
As a label, 3×1 is defined by its transparency, quality, and uniqueness with the one and only location at 15 Mercer Street in NYC. The fabric selection offered to the 3×1 customer consists of more than 115 unique selvedge denims from around the world, and more than 60 varieties of non-selvedge denims, stretch denims and twills. Bespoke, Custom, and Ready-to-Wear options are available in a variety of fits.
While the Bespoke and Custom services are only currently available at the 15 Mercer street store location, the Ready-to-Wear collection is available at the brand’s flagship store as well as more than 50 retail partners, including: Barneys NYC, Bergdorf Goodman, Neiman Marcus, and Ron Herman LA.”