Donna Ida & Simeon Farrar Denim Customization Event

London fashion designer Simeon Farrar will be taking to the streets of Belgravia to customise jeans outside Donna Ida’s Belgravia boutique! This is in celebration of the Elizabeth Street Summer Party on Wednesday 12th June 2013 from 6pm-11pm.

Simeon, famous for his printed tees, will be customising any jeans bought on the day at Donna Ida, 40 Elizabeth Street London SW1W 9NZ. Donna Ida is an amazing denim destination, stocking tonnes of the top brands from J Brand, IDA, Current/Elliott, Frame Denim, Paige, and James Jeans plus tops and accessories to complete your looks, including pieces from Tucker, Splendid and Roseanna.

The annual Elizabeth Street Summer Charity party will be held on the 12th June 2013 raising money for Battersea Dogs & Cats home. The street officially opens at 6pm with a dog show followed by a parade of furry friends from Battersea Dogs & Cats Home. Delicious food and a wide selection of drinks will be available throughout the evening along with entertainment including a fabulous auction.

For a sneak preview of Simeon Farrar’s work, here are the results when he customised jeans in Donna Ida’s pop-up boutique last month. You can watch the video just below to see his work! So, are any of you going to go? He’s definitely a very talented artist!

Written by Lorna Burford