New Denim Brand: D-ID
There is a new premium denim brand on the market from creative director, Jimmy Taverniti. The brand is called D-ID and is based out of New York. D-ID seeks to rediscover the true identity of denim through the launch of its Fall / Winter 2013 collection. The name is an an acronym for Denim Identity and D‐ID stands out among the current trend driven market, proving that authentic denim remains the fashion‐forward favorite. I have included information from the press release below as well as a gallery full of look book images for you to see. What do you think of D-ID?
Creative Director Jimmy Taverniti draws D‐ID’s roots from three cities — New York, Los Angeles and Paris. Melding East Coast edge, West Coast ease, and Parisian refinement, D‐ID offers a subtle and sophisticated approach to premium denim, evolving trends by applying innovative techniques to classic silhouettes.
While the fits are basic, the details are anything but. The standout element is a diamond‐stitched, or “diamant,” quilting technique, providing untreated blue denim with tactful texture, and giving coated black jeans the illusion of quilted leather. High quality Japanese and Italian denim are seen in cream, traditional blue, and over dyed black, with subtle distressing found on select styles. Garment dyes and flocking are used, as are transparent coatings, adding a slight sheen when applied over subtle prints and double dyed styles.
The collection focuses on five main cuts for women: Basic skinny , Cropped skinny , Moto skinny , Ankle zip and Hidden ankle zip. These, plus a boyfriend‐style jean, are offered in 32” regular, 29” ankle, and 27” cropped inseams, all in a size run of 24 – 32. Rounding out the selection are traditional jean and biker‐style jackets, featuring the same “diamant” quilting and flocking techniques as the jeans, creating a “total denim” look when paired together.
Made in the USA, the Fall / Winter 2013 collection will be sold at Bloomingdale’s and Neiman Marcus, in addition to select specialty boutiques. Prices range from $138 for a basic jean to $228 for more advanced styles, maintaining the collection’s accessibility within the premium market.