There is a new premium denim brand on the market from creative director, Jimmy Taverniti. The brand is called D-ID and is based out of New York. D-ID seeks to rediscover the true identity of denim through the launch of its Fall/Winter 2013 collection. The name is an anacronym for Denim Identity and DID stands out among the current trend driven market, proving that authentic denim remains the fashionforward favorite. I have included information from the press release below as well as a gallery full of look book images for you to see. What do you think of D-ID?
CreativeÔÇ® Director ÔÇ®Jimmy ÔÇ®TavernitiÔÇ® drawsÔÇ® DÔÇÉID’sÔÇ® rootsÔÇ® fromÔÇ® three ÔÇ®cities ÔÇö NewÔÇ®York,ÔÇ® LosÔÇ® Angeles ÔÇ®andÔÇ® Paris. ÔÇ®Melding ÔÇ®EastÔÇ® CoastÔÇ®edge,ÔÇ® West ÔÇ®Coast ÔÇ®ease,ÔÇ® andÔÇ® ParisianÔÇ® refinement,ÔÇ® DÔÇÉID ÔÇ®offers ÔÇ®aÔÇ® subtle ÔÇ®andÔÇ® sophisticated ÔÇ®approachÔÇ® to ÔÇ®premium ÔÇ®denim, ÔÇ®evolving ÔÇ®trendsÔÇ® by ÔÇ®applyingÔÇ® innovativeÔÇ® techniques ÔÇ®toÔÇ® classicÔÇ® silhouettes.ÔÇ®
WhileÔÇ® the ÔÇ®fitsÔÇ® are ÔÇ®basic,ÔÇ® theÔÇ® detailsÔÇ® areÔÇ® anythingÔÇ® but.ÔÇ® TheÔÇ® standout ÔÇ®element ÔÇ®isÔÇ® a ÔÇ®diamondÔÇÉstitched,ÔÇ® or ÔÇ®“diamant,”ÔÇ® quiltingÔÇ® technique, ÔÇ®providing ÔÇ®untreated ÔÇ®blueÔÇ® denim ÔÇ®withÔÇ® tactful ÔÇ®texture, ÔÇ®and ÔÇ®givingÔÇ® coatedÔÇ® blackÔÇ® jeansÔÇ® theÔÇ® illusionÔÇ® ofÔÇ® quilted ÔÇ®leather. ÔÇ®High qualityÔÇ® Japanese ÔÇ®andÔÇ® ItalianÔÇ® denimÔÇ® are ÔÇ®seenÔÇ® inÔÇ® cream,ÔÇ® traditional ÔÇ®blue,ÔÇ® andÔÇ® overÔÇ®dyed ÔÇ®black,ÔÇ® withÔÇ® subtleÔÇ® distressing ÔÇ®foundÔÇ® on ÔÇ®selectÔÇ® styles.ÔÇ® Garment ÔÇ®dyesÔÇ® and ÔÇ®flockingÔÇ® are ÔÇ®used,ÔÇ® as ÔÇ®are ÔÇ®transparentÔÇ® coatings,ÔÇ® adding ÔÇ®a ÔÇ®slight ÔÇ®sheen ÔÇ®whenÔÇ® appliedÔÇ® overÔÇ® subtle ÔÇ®printsÔÇ® andÔÇ® double ÔÇ®dyedÔÇ® styles.ÔÇ®
The ÔÇ®collection ÔÇ®focuses ÔÇ®onÔÇ® five ÔÇ®main ÔÇ®cuts ÔÇ®for ÔÇ®women:ÔÇ® BasicÔÇ®skinnyÔÇ®, CroppedÔÇ® skinnyÔÇ®, MotoÔÇ® skinnyÔÇ®, Ankle ÔÇ®zipÔÇ® and Hidden ÔÇ®ankle ÔÇ®zip.ÔÇ® These, ÔÇ®plus ÔÇ®a ÔÇ®boyfriendÔÇÉstyleÔÇ® jean, ÔÇ®are ÔÇ®offered ÔÇ®in ÔÇ®32” ÔÇ®regular, ÔÇ®29”ÔÇ®ankle, ÔÇ®andÔÇ®27” ÔÇ®cropped ÔÇ®inseams,ÔÇ® all ÔÇ®inÔÇ® aÔÇ® size ÔÇ®run ÔÇ®of ÔÇ®24ÔÇ®–ÔÇ®32. ÔÇ®Rounding ÔÇ®out ÔÇ®the ÔÇ®selectionÔÇ® are ÔÇ®traditional ÔÇ®jean ÔÇ®and ÔÇ®bikerÔÇÉstyle ÔÇ®jackets,ÔÇ® featuringÔÇ® theÔÇ® sameÔÇ® “diamant” ÔÇ®quilting ÔÇ®and ÔÇ®flocking ÔÇ®techniques ÔÇ®as ÔÇ®the ÔÇ®jeans, ÔÇ®creatingÔÇ® aÔÇ® “totalÔÇ® denim”ÔÇ® look ÔÇ®when ÔÇ®paired ÔÇ®together.ÔÇ®ÔÇ®
MadeÔÇ®in ÔÇ®the ÔÇ®USA, ÔÇ®the ÔÇ®FallÔÇ®/ÔÇ®Winter ÔÇ®2013 ÔÇ®collection ÔÇ®will ÔÇ®be ÔÇ®sold ÔÇ®at Bloomingdale’s ÔÇ®and Neiman Marcus, ÔÇ®inÔÇ® addition ÔÇ®to ÔÇ®select ÔÇ®specialtyÔÇ® boutiques.ÔÇ® PricesÔÇ® range ÔÇ®from ÔÇ®$138 ÔÇ®for ÔÇ®aÔÇ® basic ÔÇ®jean ÔÇ®to ÔÇ®$228 ÔÇ®for ÔÇ®more ÔÇ®advanced ÔÇ®styles, ÔÇ®maintaining ÔÇ®the ÔÇ®collection’s ÔÇ®accessibility ÔÇ®withinÔÇ® theÔÇ® premium ÔÇ®market.
