Donna Ida Denim Drive

Donna Ida is joining together with Jeans for Genes and Newlife again for the Donna Ida Denim Drive! From Tuesday 28th May until 21st June 2013, if you bring in your old jeans to the Donna Ida boutiques in Draycott Avenue in Chelsea, Elizabeth Street in Belgravia, The Village in Westfield London and Swan Lane in Guildford, you will receive a £20 voucher towards a new pair of jeans! The plan is to recycle the unwanted jeans and raise funds for equipment for children with genetic disorders.

Donna Ida Thornton who is a patron for Jeans for Genes said: “We all have an old pair of jeans that have been living in the back of our wardrobes and you never wear. Now it’s time to clear out your wardrobe for a good cause. If you have jeans that are worn out, old, wrong colour or they don’t fit, bring them in and we’ll give you a voucher for a nice new pair. We’re donating all your old jeans from the Donna Ida Denim Drive to Jeans for Genes and Newlife so they will be recycled to fund equipment for disabled children.”

Caroline Harding, CEO of Jeans for Genes says, “Donna Ida Thornton is an amazing patron of Jeans for Genes, helping raise an incredible amount of money and providing much needed funds for children and families affected by genetic disorders in the UK.”

So what are you waiting for? Drop them in and get some discount on a brand new pair of jeans that you have been craving! Have any of you taken part in this before?

Written by Lorna Burford