INSIGHT Presents Sharp Pains Project

INSIGHT got a couple of the brand ambassadors to document a languid morning-after as they skate to escape from their sharp pains. Skaters Alex Schmidt and Daniel Shimizu were chosen to capture their moments of riding through Los Angeles for a photo diary featuring the new collection.

I am liking that more brands are starting to take a more personal route as a way of promotion. I’m not saying that I don’t love the usual campaigns and look books, but I always find something better about a photo that feels raw and candid. See all the photos from Alex and Daniel’s diary below and click here to purchase this collection from their website.