Here at Denim Blog, we like to give you the low down on all types of denim companies from high end to fast fashionÔÇªwe don’t discriminate. When I got the opportunity to work with YMI Jeans I thought it would be great to give all you denim lovers an inside look at a fast fashion denim company and how they operate. On top of a fun tour of their HQ, at the end of this post is a little video featuring fabulous LA fashion bloggers with a contest attached for a chance to win a day in the life of a fashion blogger. More on that later.
Based in the heart of LA, YMI jeans started in 2000 producing junior/young contemporary denim and has grown into a full blown clothing company producing everything from kids to intimates to missy denim (sorry guys, no men’s denim yet). YMI jeans is considered fast fashion which is a company that comes out with new styles monthly (still keeping with the seasons) instead of collections every season. Although the pace is elevated at YMI, their quality and/or styles do not disappoint.
I’ll be honest, before I worked with YMI I didn’t know of their brand and I went into it with no prejudgments. I was delightfully surprised when they sent me a pair of acid wash skinnies that fit so perfect and are so comfortable I literally keep them on deck because I wear them every single day.
Once I was able to look at more of the collection, I fell in love and with the wide variety of styles, there really is something for everyone. For example their floral skinnies are to die for and the Twill Ankle skinnies come in a close second giving you that cropped look that everyone is dying over right now (including myself).
I think what I was most (pleasantly) shocked about was how on point the edgier styles were. The high waisted shorts and acid wash jeans did not lack in style, design or fit and that’s something that companies usually fall behind on; being well rounded in every type of style. YMI is able to bring these styles to the masses by constantly being inspired by trends on the runway and go above and beyond in their research, making sure that those styles get to you at an affordable price.
With fast fashion, the process starts with the design team creating a mood board of all of the styles they’d like to hit with their collection, design the pieces and head to what they call market. YMI Market is held in their New York showroom where buyers come and place their orders for the next 3 months. Depending on the unit that is purchased, YMI will work with the buyers prices, make alterations to designs that they think will target the buyers audience and even produce private label lines.
YMI has new styles launching every month and they like to think it’s better this way as they can bring the consumer more trends than your average twice a year collections. They keep in mind what’s hot right now and what’s selling as well as denim trends that are hitting the streets. What type of girl is a YMI girl? Girls and young women who are youthful, confident, vibrant, fashionable and are not afraid to express themselves through what they wear.
As you can see from these shots, their HQ is absolutely beautiful, only 3 years new, they have an in house showroom, warehouse, lobby, and every department you need to run a fast fashion company all under one roof. One thing that YMI prides themselves on is having a tight Quality Control department that inspects every single item that goes through their warehouse. They also have a design team of 5 people, 2 product developers, and 3 fit technicians.
In celebration of their Spring line, YMI Jeans shot a fun little video with LA’s stylish Fashion bloggers showing you how they styled their YMI jeans all while highlighting different areas in LA. From Santa Monica boho to Downtown chicÔÇªYMI has stylish jeans for every girl in every town from LA to across the world.
On top of this cute little video, YMI is giving Southern Californian’s (sorry elsewhere) a chance to have a day in the life of a fashion blogger with everyone in the video. For those of you who live elsewhere there is still a chance for you to win YMI goodies and a feature on their social media channels. For a chance to win a day in the life of a fashion blogger, YMI goodies and more go here!