When I first found out about this little partnership, I was more than excited! Wildfox and Siwy are two of my favourite brands and I just knew that the denim was going to be amazing! Michelle Siwy, founder and designer of Siwy, has joined up with Wildfox full time to create a diverse range of women’s jeans for the brand! This was actually first made public during its debut at the Wildfox Fall 2013 presentation during New York Fashion Week, followed by the Project and Coterie trade shows in Las Vegas.
The collection reflects an equal balance of inspirational roots drawn from both Michelle’s native New York and the Los Angeles, CA brand. As she explains, “I want to produce beautiful pieces that not only reflect fashion but that are also effortless and comfortable to wear. I craft to work with a woman’s curves, not against them to provide the most flattering and feminine fits.” To which Wildfox CEO Sommers acknowledges, “I have always admired Michelle’s dedication to the design process; from developing wash techniques to achieving the perfect fit. Without question, I looked to her immediately when it became time to launch our bottoms program.”
The resulting partnership features ranges of blue jeans, signature grays, and blacks to balance the candy apple red, pink, and hologram coated fashion pieces. Staple items Michelle recommends the Wildfox customer try are the high rise flare with a 22” leg opening and 9-3/4” rise, a classic skinny with a 30” inseam and 8.5” rise, and a high waist sequin maxi skirt which shapes to the hips and gradually flares out at the end. She adds, “Our theme for Fall/ Winter 2013 is based on The Great Gatsby. I kept in mind the opulence of that time by utilizing our color palette in unique ways that would enhance the beauty of the denim with rich washes and appliqu├®s.”
The collection will hit retail stores along with the brand’s core groups of ultra-soft t shirts, sweatshirts, dresses, and premium White Label group of sweaters knits, chiffons, and laces worldwide in July. Retail prices will range from $178 to $278. You can see a good selection of the denim pieces in the gallery below! How many of you are just as excited for this and plan on picking up a pair, or a few?