Another crazy week at MAGIC in Las Vegas complete. For those of you who aren’t familiar, MAGIC is a fashion trade show held in Las Vegas at the Las Vegas Convention Center for 3 days out of the week, twice a year for Fall and Spring. Buyers, press and all types of fashion brands from extremely well known, to just starting out, attend to get their name out there, network and get their stuff in stores. MAGIC is the main show, but there are a hand full of other shows under the MAGIC name that are held the same days but in different locations.
I was asked to join WWDMAGIC as one of their official bloggers for the show on behalf of my personal blog which required participating in speaking on and moderating panels, blogging, and attending events for the week. This was my second time working for MAGIC, it’s been a pleasant (and extremely crazy) experience both times and I’m bringing you guys an inside look of my week through instagram. I started off the week (and each day) moderating a panel of bloggers that searched the floor for trends and items they thought would be big in Fall 2013 and that they generally wear. Walking traffic would stop by and listen, some people made it a point to attend the panels and take notes and some people stayed after to discuss what the bloggers found and their opinions.
After this, I headed to the Mandalay Bay hotel which is where the rest of the shows under the MAGIC umbrella were located: Project, The Tents at Project, ENK, Pool and Project MVMNT. My favorite brands are at these shows so I love making it a point to head over there to reconnect.
The Hudson booth is always a favorite, as you might have seen from the DB instagram they always shower you with champagne and a yummy lunch while you gaze at their amazing and impressive collection. You get a chance to chat with the designers and they have a DJ and tote bags for you when you leave. Their Fall line is to die for with a much more edgy approach bringing leather paneling, details and patchwork into the picture. They also have metallic dusting and cargos coming back, lovely prints for days and my personal favorite: stylish sweat pants.
After visiting Hudson and never wanting to leave, I headed over to the MINKPINK/ Evil Twin / Style Stalker booth at ENK which are all under one distribution company for North America, Live Life Fashions. A lot of cutouts, leather, prints and edged up pieces in this booth and I’m always wanting all of it. I also made it a point to head over to David Kahn because they are one of my personal favorite denim lines. The fit is perfect and their prints and styles are always fashion forward and unique. They had the metallic trend going on, prints on prints, and paneling as well. Another fave? Discovering This is a Love Song, Harlyn, Morning Warrior, M2F Brand Denims, and Jarlo.
For the next couple of days, I spoke on panels about trends and taking looks from day to night, I got interviewed by WWDMAGIC (look out for that one!) and also went on a daily morning show my fellow blogger friend Jenny Wu hosted each day. Brands I discovered at MAGIC that I LOVED were Iron Fist Clothing, which is definitely for you more edgy people like myself, Love Marks Collection, and Messeca NYC. Brands I visited for a second time because I love are Ellison Apparel, Gypsy Junkies, Laundry by Shelii Segal and Miista Shoes.
As for trends for Fall, I saw an overall edge being brought to all the lines I saw, everyone’s incorporating leather, edgy-er prints, and darker colors or neutral colors. I also saw a lot of cut-outs with leather or cut outs in general, 60s mod, matching sets and playing with light and heavy weight fabrics.
On a personal note I had a great time attending all the parties and events that the brands and shows held which usually had an open bar and yummy food. BCBG Generation had a VIP Sky Box, literally above their booth, for bloggers to go up to during certain hours of the day to participate in and open bar, a photo booth, manicures and a bracelet making station where you could customize your own BCBG Affirmation bracelet (highly addicting). I also got to eat some fabulous food on my time off and get down with my roommate and partner in crime Stephanie. Overall MAGIC was a productive, wonderful, exhausting, fun, exciting, non stop, amazing experience. Thanks for tuning in and thanks to MAGIC for having me!