Here is a look at the first part of the new Cult of Individuality Spring/Summer 2013 campaign. The theme for this, as you can see, is classic laid-back surfers. Ones that believe in having a fun time without excess and feeling as free as possible.
The styles this season are really great. I find the washes to have a nice worn look without looking overdone. The hints of washed out colors are great as we don’t see those kinds of washes for men. What are your thoughts on this collection?