Cult of Individuality decided to tell theit story in a different way with their new ETHOS approach. Instead of casting the usual model, the brand chose individuals from the streets of Los Angeles. Ones that stand out and live by their own mantras just like Cult of Individuality themselves.
To coincide with the new change, Cult of Individuality has launched a movement that anyone can participate in. With the help of social media, you guys can share images of your own personal style on Facebook, Twitter, Instagram, and Pinterest by using the hashtag “#1CULT” to be part of the “CULT.” With your entry you are also given the chance to be in Cult of Individuality’s monthly giveaway. So how many of you are excited to join the Cult?