Hudson Let Yourself Go Campaign

Hudson Jeans is excited to announce their Spring/Summer 2013 Ad Campaign! This year in the spirit of their mantra #LETYOURSELFGO, the brand is taking to Instagram for the release of their SS13 campaign.

Starting off in the streets of London, the campaign features Georgia May Jagger as a model and photographer with her close-knit circle of friends and family including her older brother James Jagger and boyfriend Josh McLellan, a fellowTurbogeist bandmate.

For the launch of the campaign, Hudson has partnered with influencers Sam Horine, Rob Gronkowski, Aimee Song, Susie Bubble, and Chiara Ferragni and more to express what #LETYOURSELFGO means for them by capturing their inspiration throughout shared moments which they will use to recreate their own ad units highlighting the Spring 2013 collection. All of the images are showcased on

Also, fans can participate via Instagram or Twitter with a picture hashtagged with #LETYOURSELFGO or directly upload their own #LETYOURSELFGO photo for a chance to win SS13 jeans, cash prizes, a feature in the campaign and a trip to London where the campaign took place!

You can also watch a behind the scenes video just below and check out more about the campaign and contest here. I absolutely love those printed scene jeans that Georgia is wearing in the middle photo below! They are amazing! What do you think of the campaign and will you be joining in the fun?