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Wrangler Launches Denim Spa Jeans

01.18.2013 Posted in Denim Brands by Jennifer
« LOOK BOOK: Denimocracy Spring/Summer 2013
New Jean Jackets by Rag & Bone for Men »

ljagger wrangler v 15jan13 pr b e1358432935932 Wrangler Launches Denim Spa Jeans

Denim makers are constantly trying to create the next new thing when it comes to denim. Wrangler has launched an innovative new moisturizing  jean called “The Denim Spa.” The idea behind these is to create a jean that takes care of your legs while you wear them.

The Denim Spa jeans are infused with micro encapsulated natural moisturizing and slimming ingredients that protect skin from the dehydrating effects of wearing denim. They come in three figure flattering cuts: The Aloe Vera, which has anti-inflammatory properties and is ideal for sensitive skin, with a light blue wash; The Olive Extract, which is a super hydrater and is a medium blue wash and The Smooth Legs, which has anti-cellulite agents and comes in darker indigo shade.

The moisturizing effects are meant to last up to 15 days but a re loadable spray can be purchased to renew the moisturizing properties and can last up to 95 wears. The Denim Spa jeans will be available for purchase on Asos.com starting January 28th and will retail for $135.00.

Article and image from Vogue.Com.UK & Wrangler.

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Comments

One Response to “Wrangler Launches Denim Spa Jeans”

  1. Lizzie Jagger for Wrangler Denim Spa Jeans Campaign : Celebrities in Designer Jeans from Denim Blog (April 4, 2013) says:
    April 4, 2013 at 1:31 pm

    [...] and if you aren’t familiar with the Denim Spa collection, you can read more about the jeans in a post I wrote previously explaining all about the concept. [...]

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