Here is the brand new Spring 2013 campaign from True Religion. The campaign just went live today and features models Catrinel Menghia and Tom James at the lovely Paradise Cove in Malibu, California. Stylist Julia Von Boehm created the looks while photographer Camilla Akrans shot the photos. You can see the photos and video (set to the song Catamaran by Allah Las) below.
Jeffrey Lubell, Founder, CEO, Chairman of the Board and Creative Director said “This season, we took inspiration from one of my favorite places in the world – Malibu. We shot on location in Paradise Cove on the beach and boardwalk, and brought the California sensibility of the brand to life, while showcasing our roots in American-made denim. The Spring 2013 collection focuses on True Religion’s strong denim heritage and passion for authenticity and quality.” You can also see a behind the scenes look here.