Jean Machine x Missoni
Jean Machine have designed an exclusive pair of jeans and a denim jacket for Missoni, using the zigzag Missoni knit in the lining of the jacket, and pocket bags of the jeans. You can see some of the looks that walked the runway featuring the collaboration pieces in the gallery below. I have also included some info from the press release about the collection for you as well. What do you think of it?
Jean Machine, the contemporary men’s denim brand, announces its first offering in partnership with Missoni, the iconic Italian fashion house. Both family run businesses, and specialists within their product categories, the two companies make a natural fit.
The collaboration for Autumn-Winter 2013 will offer Jean Machine’s signature JM2 straight leg jean in a clean blue Rinse wash with Missoni knitted pockets in the season’s blue-camel colour pallet. Also offered is the classic JM4 jacket, reworked to include a button out detachable Missoni zigzag felted wool waistcoat in a coordinating blue-camel knit. Together they offer an understated, simple style statement. Jean Machine’s concept is straightforward: great quality, well-cut men’s jeans with an understated approach to style.
In the 1970s, Jean Machine was the definitive denim store on the King’s Road in London, famous for providing the best-fitting jeans around. In 2008, it was re-launched as Jean Machine by Chloe Lonsdale, daughter of founder Tony, who wanted to deliver the ease and confidence of the original Jean Machine to a new, modern man. Missoni, the iconic Italian fashion house, celebrates its 60th birthday this year.
The men’s A/W 2013 collection references the family’s artisanal knitwear heritage while continuing its constant focus on innovating exclusive knit techniques. This is represented in the unique Missoni fine loom knits only made in Sumirago Italy that form the core of the brand’s tailored offering for A/W 2013.