Diesel x Selfridges – No Noise Initiative
Diesel has created an exclusive capsule collection for Selfridges for 2013 named ‘No Noise Initiative’. Diesel is embracing the start of the new year by launching the exclusive capsule collection of iconic designs referencing cult pieces from the 90′s archive in support of the Selfridges ‘No Noise’ initiative.
The collection launched on January 11th and will be available until March 8th exclusively at Selfridges. The pricing will start at £55. The ‘No Noise’ campaign is a multi-layered project consisting of events, installations and concepts that each invites customers to “proactively seek out moments of peace and tranquility in a world that bombards us with information and stimulation”. In addition to this, Selfridges have confirmed the involvement of brands taking part to each create one-off pieces that offer customers a “stripped back collection of symbolically de-branded products that encourage considered purchasing”.
So, Diesel is leading the way and celebrating “the power of quiet” by offering a 3-piece capsule collection exclusively for the project. With reference to its heritage in groundbreaking denim design, the Diesel No Noise collection combines 90′s cult classics that celebrates the beauty of a minimalist aesthetic and focuses on product quality and function, rather than branding or advertising.
A purely menswear collection, Diesel No Noise will be limited edition with each design available in just 55 pieces. Featuring an update of some of Diesel’s most iconic 90′s cult designs, the famous DENVER denim jacket, cotton lined with tonal soft flock and heritage leather collar sits alongside classic light blue washed denim jeans designed using modern laser technology to recreate the traditional but popular old-school washing process. Completing the collection; a classic – an ‘Only the Brave’ t-shirt featuring a nod to the famous Mohican head design.
Paying homage to the Selfridges No Noise concept, all Diesel No Noise pieces have been entirely sewn without any visible external stitching, and as a twist, each piece has been designed not to feature a brand name, but simply the inclusion of the classic Diesel stripe tab. So what do you think of this little collection?