Diesel Fit Your Attitude Campaign Video

Diesel recently launched their latest campgain video for their Fit Your Attidude Autumn/Winter 2012 collection. It features 5 models walking the streets of New York while each wearing a different cut and wash. The models in order of appearance include Kasia Smutniak who was wearing the Highkee high rise cut, Poppy Delevingne wearing the Bootzee bootcut style, Coco Rocha wearing their Getlegg classic skinny fit, Tali Lennox wearing the brands Faithlegg straight cut and Theodora Richards who was wearing the Grupee super skinny fit.

What are your thoughts on the campaign video? I thought it was really interesting and much like a really short film actually which introduced characters, however I noticed there has been a lot of negative comments towards it because Diesel only chose very thin models to be a part of the campaign. It seems to have upset a few people. Diesel said they chose the models based on their stories to fit the jeans, but would you prefer to see a variation of different sized models in their next campaign? I would, I think it would show how the jeans can fit every shape and size, as they do go up to a size 32. Leave your comments and let us know! You can buy Diesel online at SSENSE.


  1. Well it definetly would have helped me visualize myself in the denim had they not all been the same shape: Tall and very thing. I think even some of the fit models shown on shopbop or revolve have more realistic bodies to compare oneself to when choosing denim. It would have shown versatility with the brand, I think, to have been more inclusive of different body types, and heights.

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