Meltin’ Pot Fall/Winter 2012 Ad Campaign

Here is the new Fall Winter 2012 Ad Campaign for Meltin’ Pot which launched on the 10th September both online and in stores. Everything has a very easy going and laid back vibe to me, it’s all pictured in a dirty broken down house and the clothes are very casual. I love the photos of the jeans hanging on the wall. What do you think of the new campaign?

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