J Brand RTW Dressing Room – NYFW
During New York Fashion Week, J Brand hosted a top inspirational fashion influencers and bloggers event at their NYFW dressing room in Soho House. The event was in honour of their Fall/Winter 2012 ready-to-wear and denim collections.
J Brand CEO and Founder Jeff Rudes and Creative Director Donald Oliver were joined by several of today’s most influential style trendsetters and bloggers, including Hanneli Mustaparta, Leandra Medine, Chiara Ferragni, and Alexandra Spencer.
The guests were invited to the intimate J Brand Dressing Room for one-on-one appointments, where they were treated to hair and makeup styling and offered refreshments like coffee, fresh fruit, and pastries. The bloggers browsed the latest J Brand collection, choosing their favourites to wear during fashion week and to add to their wardrobes. They also shared the experience with their Twitter, Instagram, and blog followers and fans. You can see some of the photos in the gallery below.