Paper Denim & Cloth relaunches for Spring 2013

Popular denim brand, Paper Denim & Cloth recently relaunched their line with a new collection for Spring 2013. In July, the brand shot their new look book on a rooftop in Brooklyn. The shots, which were launched in real time on Instagram, had a bit of history behind them as the brand’s creative director, Chantel Valentine explained, “The original Paper Denim look book was done with Polaroids. Instagram is the modern equivalent, so when we were talking about doing the look book for the relaunch, it was a natural step. It fits in with our idea that getting dressed should be easy — with Instagram you can’t retouch, it’s what you see is what you get. It’s the opposite of fussy.”

The new collection has expanded its offerings to include both men’s and women’s styles, and women’s knits and blouses. The collection includes the ICN, the original cut, the FOX which is a cropped style, the EZE, a menswear-inspired cut and the FLN, a classic slim straight cut with selvedge seams for men. While the collection in it’s entirety will not be available until next year, a capsule collection will be on the brand’s website starting in September. Check out the images and video below:

Paper Denim & Cloth – InstaShoot SS13 from paper denim & cloth on Vimeo.