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New Denim Brand: Dear John Denim

Here is a look at the new brand Dear John Denim. The brand carries the aesthetic of straight forward, classic denim at an affordable price. You can see the the clean silhouettes in classic washes and a closer view as well as on trend washes, such as color, below.
I can already see this brand being popular amongst the celebs. I can see someone like Jennifer Garner, Minka Kelly and Halle Berry wearing Dear John Denim. What are your thoughts on the new brand?

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[...] Nick Wooster! New Denim Brand: Dear John Denim Denim Blog Thu, August 9, 2012 11:00 PM UTC Denim Blog Rate Share (function(){var [...]
These are a must have staple to every girl’s closet…The Dear John Denim line is our new favorite jean in town. No big sales pitch or persuasive spill …all we have to say is “just try a pair on”… the easiest jean to sell because they sell themselves.
Thx Dear John…for creating the perfect jean.:-)
I don’t like to rain on someone parade but it is just another brand. There is nothing unique or stylist about them. A total mock up from J brand. If you are going to come out with another designer jeans brand, please, make it something unique.