COOLMAX Denim by Tommy Bahama

Tommy Bahama has come out with a pair of jeans made with COOLMAX® technology denim! The jean is called the Kingsley and the fabric is multi-season, durable and eco-friendly!

COOLMAX® has a unique set of properties that adapt to various seasons and weather conditions. The fabric technology is specifically engineered to tackle the challenge of constant, sudden and changing weather conditions. When spending a hot day at the beach, COOLMAX® pulls moisture away from the body keeping you cool and clean. And when in cold and rainy weather, absorbent fibers provide accelerated drying time and insulation effects that add comfort and weather protection.

The soft fabric, which is made from recycled plastic bottles, is designed for extreme performance, making it resistible to abrasion and long-lasting. The Kingsley jean itself is a straight leg cut which retails for $128. What do you think of the COOLMAX┬« denim? Do you think it’s a great idea?

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