MiH Jeans x Goop Collaboration

MiH Jeans have just announced their new collaboration with Goop to create the perfect blue jean; The Marrakesh Jean in a limited edition blue denim called Real Blue. Originally produced in the 70′s, the Marrakesh is one of MiH’s most iconic cuts (as you probably already know) staying true to the original with a nostalgic kick flare and jet front pockets. This limited-edition collaboration is exclusively available to buy at Goop only.

Chloe Lonsdale, founder and creative director of MiH Jeans, says: ‘It’s been really exciting to design a special jean for goop as I’m completely addicted to their advice on life and all things lovely and it is a great match for MiH. The perfect blue jean is a wardrobe essential and this style will last a lifetime.’

Goop was originally founded by Gwyneth Paltrow in 2008 to share all of life’s positives. Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired. Through years of seeking out the best of everything for their readers, the Goop Collection has developed from Goop’s increasing passion for collaboration and design; through the desire to apply the same discerning philosophy of their publication to the products that they are now creating.

The second collaboration in this curated series is indispensable to any modern woman: the perfect blue jean. “We love our MiH Marrakesh Jean in perfect blue denim: soft, timeless and flattering. We left them free from any distress for you to break them in naturally over time to achieve your own personal look and wash,” says Goop. So what do you think of the perfect blue jean?