Kate Moss for Rag & Bone

Rag & Bone has launched their first campaign to coincide with the opening of their new store in London. What is a sure way to make your campaign stand out amongst the rest? That’s right, get Kate Moss! That is just what designers, David Neville and Marcus Wainwright did. For their first campaign, Kate was shot on the streets of London by Criag McDean.

I cannot see any other better combination than this one. I think all the spectrum’s about it are just right on. What are your thoughts on the first Rag & Bone campaign?