G-Star x Standard Atlanta

G-Star just announced their 3rd Q-Store which opened in Lennox Square mall in Atlanta, GA this month. G-Star opened the shop in collaboration with Atlanta’s Standard Boutique.

G-Star’s Q-Store concept started in 2008, which allowed retailers to create a shop-in-shop concept incorporating G-Star designed furniture and apparel within a minimum area of 200 square feet. There are currently six Q-Systems operating across the US. Based on the profitable execution of the Q-System; G-Star further evolved this concept, introducing the Q-Store. The Q-Store is comprised of 50-65% G-Star merchandise with the remaining retail space comprised of non-competing brands.

CEO of North America, Stuart Millar explained the choice to collaborate with Standard, “Standard are one of G-Star’s oldest partners in the US and we have built an extremely positive relationship which has led us to this point. G-Star and Standard now have an agreed growth strategy in place and we’re excited to watch this unfold in the short term future.”