Here is a look at the brand new Fall/Winter 2012 campaign from Diesel. Continuing the theme of ÔÇÿportraits for successful living’, Diesel’s Screen Test campaign puts fashion and strong personalities together to create a set of highly stylised performances to camera.
Iconic fashion photographer Steven Meisel creates the series of modern Screen Tests, featuring some of the most exciting contemporary models – Karen Elson, Hanne Gaby Odiele, Jamie Bochart, Fei Fei Sun, Coco Rocha, Mirte Maas, Sid Ellisdon, Ethan James, Yuri Pleskun, Sallieu Jalloh and Dae Na – inviting each character to enter his frame and role-play to the camera.
Each subject is engaged in a creative, playful act, expressing their individuality with confidence and attitude; props swiped from a dressing up box provide the riff for each invented persona. On digital screens the incorporation of animated cinemagraphs allows each image to come alive with the slightest movement.
I think they are definitely fun campaign shots! I love how Diesel always use quirkiness and silliness in their shoots and it makes the brand stand out for what it is. Diesel never take their self too seriously and always have fun with what they do. What do you think of the new Fall/Winter 2012 campaign shots? You can also check out a preview of the new Diesel Autumn/Winter 2012 collection here.