On April 18th, 2012 G-Star RAW and Vitra launched the next Prouv├® RAW furniture collection which includes a new iconic chair, Anthony, at Salone del Mobile, Milan. The Prouv├® RAW collection is a respectful reinterpretation of furniture pieces originally designed by French modernist Jean Prouv├®.
The Anthony chair was one of Prouv├®’s last designs, combining an unconventional structure with a dynamic shape. Like the existing Prouv├® RAW designs, the new interpretation of the Antony embraces quality, functionality, innovation, pure aesthetics and subtle design.
The original collection, launched at Art Basel in June 2011, featured 17 classic designs, of which 9 are being sold in a numbered edition. To follow up on the success of the Prouv├® RAW designs in both the media and retail environment, also two additional designs have been made available to buy; Fauteuil de Salon and Compas Direction.
The iconic designs of Jean Prouv├® have always been an inspiration to the G-Star team. Already for many years, some of his designs and original pieces have been present in several G-Star offices and showrooms. His focus on balance, logic and use of pure and raw materials, mirrors G-Star’s own product-approach. What do you think of the furniture collection?
