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Press Day Preview: Diesel Autumn/Winter 2012 Collection

04.19.2012 Posted in Press Days by Lorna, Editor
« Scarlett Johansson in J Brand
Zac Efron in Diesel »

diesel aw12 Press Day Preview: Diesel Autumn/Winter 2012 Collection

Here are the photos I took of the Diesel Autumn/Winter 2012 men’s and women’s collection when I was at the Diesel Headquarters in London. They had some amazing jeans, seriously. As you know I have been a fan of Diesel for many many years now and they are a brand that take a big spot in my heart. I was excited seeing this collection because they have injected so much colour into the women’s line, it’s beautiful! Their main focus seems to be mustard yellows and burgundy reds which really add a bold brightness to the women’s department. I love the tie-dye prints on the colours as well.

For the guys, they had some incredible jeans! They have a new process called ‘impregnation’ which means they have injected the dye even deeper into the denim which gives it a more 3D effect. You can see in the photos that they have more crinkles and depth to them. It’s such a great effect because it makes the jeans look so unique and worn in, but at the same time they are full of colour. I fell in love with a pair of Safados (gallery image 15) because the wash on those was so nice. I would love for them to bring it out in women’s, I don’t think they will, but who knows!

Overall I’m really impressed with the new Autumn/Winter 2012 collection. Diesel have really upped their game with their washes this time around! Most of the jeans I liked, I only saw a minority that I wasn’t overly fond of. What do you think of the new seasons jeans? I know a lot of you are big Diesel fans too! Our Diesel section of the community is the most popular and very active with members who love the brand, so if you want to chat Diesel, you can always head over there and join in the jeans sharing fun! Otherwise, you can see the images in the gallery below and comment as usual.

diesel aw12 3 Press Day Preview: Diesel Autumn/Winter 2012 Collection

diesel aw12 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 2 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 3 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection

diesel aw12 4 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 5 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 6 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection

diesel aw12 7 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 8 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 9 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection

diesel aw12 10 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 11 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 12 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection

diesel aw12 13 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 14 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 15 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection

diesel aw12 16 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 17 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 18 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection

diesel aw12 19 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 20 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection
diesel aw12 21 150x150 Press Day Preview: Diesel Autumn/Winter 2012 Collection


Images belong to DenimBlog.com.

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Comments

5 Responses to “Press Day Preview: Diesel Autumn/Winter 2012 Collection”

  1. Steven says:
    April 19, 2012 at 4:09 pm

    You did such an amazing job, Lorna! I am so glad you took these photos. I cant wait to see them in person. You are so lucky! ;)

  2. Dave says:
    April 19, 2012 at 5:50 pm

    nice post! the new line looks great.

  3. Lorna, Editor says:
    April 19, 2012 at 6:10 pm

    Glad you both like the post :)

  4. Tamie Pulido says:
    May 15, 2012 at 2:00 am

    which really add a bold brightness to the women’s department. I love the tie-dye prints on the colours as well.

  5. Diesel Fall/Winter 2012 Campaign : Celebrities in Designer Jeans from Denim Blog (July 17, 2012) says:
    July 17, 2012 at 7:01 am

    [...] I think they are definitely fun campaign shots! I love how Diesel always use quirkiness and silliness in their shoots and it makes the brand stand out for what it is. Diesel never take their self too seriously and always have fun with what they do. What do you think of the new Fall/Winter 2012 campaign shots? You can also check out a preview of the new Diesel Autumn/Winter 2012 collection here. [...]

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