Nudie Jeans Pop-Up Shop heads to Austin at SxSW


Nudie Jeans and indie music purveyors, Death & Taxes, hits Austin next week during SxSW to present ÔÇÿEast End’ – a 2 day pop-up shop and multi artist showcase in East Austin. The entrance to Cheer Up Charlie’s will be transformed by the installation of a wooden cabana-style shop showcasing the eco-conscious brand.

Opening on March 15–16, 12pm–8pm, the shop will carry a tightly curated range of unisex organic denim and organic tops from the Spring Summer 2012 collection. Commemorating the Austin launch, a limited edition “Keep It Weird” (referring to Austin’s slogan ÔÇÿKeep Austin Weird’) printed organic tee-shirt will be free with every denim purchase, or available for purchase at $25. Furthermore, all sales from limited edition tee-shirts will be donated to Austin Music Foundation, a nonprofit organiza┬¡tion which supports local musicians with educational resources.

Also pres­ent will be iconic amplifier and headphones brand Marshall, with installed listening stations in the shop and exclusive headphones product available for purchase. Artists performing at East End include Dirty Beaches, Caveman, Princeton, Dan Deacon, PAPA, Superhumanoids and more! Complementing the organic product presented by Nudie Jeans, global lead­ers in water purification, Brita, will be onsite with hydration stations and reusable water bottles, to reduce plastic bottle wastage. Are any of you going to stop by?