New Edwin London Store Open!

Last Thursday saw Japanese five pocket Denim specialists Edwin open their London store to a large crowd. Edwin joined the likes of Hostem, Carhartt, APC, MHL & Anthem in setting up shop in the East area of London, Shoreditch, in the last 18 months.

With a shop fit conceptualized and constructed by Edwin and friend of the brand, Artist Mark Amos, the store is designed to feel like a proper old school jeanery. With a classic floor to ceiling denim wall, it’s minimal design allows the simplicity and purity of the product to speak volumes in an environment conducive to Edwin’s ideals of rugged construction and durable style. The timber used throughout the store was entirely sourced from salvaged scaffolding boards, with specifically sourced vintage Japanese accessories and historical garments dotted in and around the mainline collection.

The new store is now stocking the entire Spring/Summer 2012 collection and is located at the address below.

47-49 Charlotte Road,

You can see images from the launch party below and also a video of the night.

Edwin Store Opening EC1 from BNTL on Vimeo.