Denim Brand: Kodenko Jeans

Here is a brand that might interest the guys! Especially guys who love race cars! The brand is called Kodenko and this is a sneak peek at some of their Look Book images for Fall 2012, which will be hitting stores in mid August.

Everything by Kodenko is hand sewn at a 260 acre private ranch in California. On the property they do the pattern making, markers, cutting, sewing and studio shots at a helicopter hanger that the owner built, while all the fabric (Denim/twill) comes from Italy. I think some of the jeans look really nice, especially those slim fit mid blue ones above, I like the depth they have to them and the subtle whiskering.

The concept behind the campaign and the fashion line is a race car driver and his lifestyle. So these photos reflect him at the track, at home, or in his toys (hot rod car). The rich history of racing in Italy is also why the brand chose Italian denim and twill. They have just signed their first race car driver ambassador, Dane Cameron, who drives for the Patrick Dempsey Racing team in the American Le Mans Series as well. So guys, what do you think of the brand?

Images by Hillary Moore.